FOLLOWPASS
Shops ask customers to follow them on Instagram for a discount, on trust. We verify the follow in the DM and hand out the voucher automatically.
followpass.iowhat it is
A café asks you to follow them on Instagram and gives you 10% off. Today that promise runs on trust: staff squinting at a stranger’s phone. Nobody checks, nobody counts, and the shop never learns whether it worked.
FOLLOWPASS makes it automatic. A QR sticker opens the shop’s Instagram DMs, the system verifies the follow, and a voucher arrives in the chat. At the till the screen shows green or red. Staff never decide anything.
One city first, three trades: cafés, hair salons, gyms. The map of participating shops stays hidden until 25 of them are active, because a map with three pins looks dead.
where it stands
concept and build plan done
backend in construction
Meta app not yet created
zero shops, zero scans
what the first weeks have to prove
15 pilot shops, and the follower-per-100-scans number still holding after 30 days.
The sticker at the till is the whole marketing. Ten words on paper carry the conversion.
open seats
Product Owner (pilot)
Wins the first 15 pilot shops street by street and keeps them sticking the QR where people wait.
Sales
Turns pilot numbers into paying Pro shops, and finds the first channel partner.
what the studio brings
The finished product
Idea thought through, built, live. Design, code, legal texts, brand, domain.
Infrastructure
Servers, domains, hosting, mail, analytics, every tool. Running costs are on the studio.
AI stack
Access to the agent fleet and automations running inside the studio.
Co-working on Discord
Daily presence, one channel per project, Friday numbers, weekly call.
Meetups in Bogotá
Regular, in person, with a topic and an outcome by the evening.
Knowledge from 18 years
Conversion optimisation, marketing, sales, fundraising.
You are not applying for a job here. You are applying to run this company and own part of it, on a ladder that is written down before you start.