The studio holds a stake in everything it builds.

Five products are live. Each is being handed to an operator who owns part of it. The studio owns the brands, the code and the infrastructure, and keeps a stake in every company that gets spun out.

What money does here: it buys speed. Paid acquisition in a city instead of six weeks of door knocking. A second market opened in parallel instead of in sequence. An operator who can go full time.

What you would be backing: a portfolio at zero, built by someone who has done the operating part for eighteen years and sold a company once.

the portfolio

01 Kirando Tour operators in Latin America sell through GetYourGuide and Viator, and most sit on page four. We rebuild the listing and manage it. OPEN 83 listings 02 HoyHay Small restaurants change their lunch menu every day and tell nobody. We collect it automatically and publish it for the neighbourhood. OPEN 0 restaurants 03 Unswiped Dinner instead of endless swiping. Four to six people at a table, chosen to fit, no in-app chat. OPEN 0 signups 04 Chambea In Colombia a CV keeps people out of work more often than it gets them in. Chambea builds one for you, per vacancy, by asking what you can actually do. OPEN 88 accounts 05 CrewDojo Outsourced customer service and sales. Machines take the repetitive part, people take the part that needs a person. OPEN 0 pilots

Every number here is live. We started counting on 2026-08-17. These products are finished and almost nobody has used them yet. That is the job.

how the studio holds shares

The studio holds the brands, the code and the infrastructure. That is the layer that does not move when a project gets handed to an operator.

It keeps a stake in every company that gets spun out, so the studio wins when any one of them wins.

Money that comes into the studio goes into all of the projects at once. A single investment touches every company in the portfolio.

what money makes faster

Paid acquisition in a city

Instead of six weeks of door knocking.

A second market in parallel

Instead of opening one market after another.

An operator who can go full time

So the person running a project is not split across a day job.

who is behind it

Jörg has worked on the web since 2001 and on conversion since 2006. Across that career he has attributed around 210 million euros in additional revenue for online shops, written three books and won several Golden Stevie awards. In 2013 he founded ConversionBoosting, raised a million euros for it and sold his shares to the co-founders in 2026. Since 2019 he has run JDKRUEGER&CO, an agency that only gets paid when the client earns more.

contact

Write to hello@oveler.com or use the form below. I will send you what exists, including the parts that are not working.

Thank you. You will hear from me personally.