Kirando · kirando.io
Tour operators in Latin America sell through GetYourGuide and Viator, and most sit on page four. We rebuild the listing and manage it. Prices are published, the first sale can happen in week three.
Bogotá. Five companies. Building in public.
I build companies. I am looking for the people who will run them.
I design the product, pay for the infrastructure, and teach you the rest. You take one market and make it work. No salary. Equity, released in steps you can see.
01 Kirando Tour operators in Latin America sell through GetYourGuide and Viator, and most sit on page four. We rebuild the listing and manage it. OPEN 83 listings 0/2 SEATS FILLED
02 HoyHay Small restaurants change their lunch menu every day and tell nobody. We collect it automatically and publish it for the neighbourhood. OPEN 0 restaurants 0/3 SEATS FILLED
03 Unswiped Dinner instead of endless swiping. Four to six people at a table, chosen to fit, no in-app chat. OPEN 0 signups 0/4 SEATS FILLED
04 Chambea In Colombia a CV keeps people out of work more often than it gets them in. Chambea builds one for you, per vacancy, by asking what you can actually do. OPEN 88 accounts 0/2 SEATS FILLED
05 CrewDojo Outsourced customer service and sales. Machines take the repetitive part, people take the part that needs a person. OPEN 0 pilots 0/2 SEATS FILLED
Every number here is live. We started counting on 2026-08-17. These products are finished and almost nobody has used them yet. That is the job.
built one, sold it, built the next. now five at once.
I have been working on the web since 2001, first on content, then on conversion. Since 2006 that has been the whole job: testing, measuring, moving numbers for online shops. Around 210 million euros in additional revenue for clients, three books, several Golden Stevie awards.
In 2013 I founded ConversionBoosting with two partners, raised a million euros for it, and sold my shares to them in 2026. Raising that money is the part most first time founders find hardest and the part I can actually teach.
Since 2019 I have run JDKRUEGER&CO, an agency that only gets paid when the client earns more. Two people and a fleet of AI agents. That is where the method in this studio comes from.
What I have never had enough of is people. Ideas I have too many of.
- 2001 web content
- 2006 conversion
- 2011 first book
- 2013 ConversionBoosting founded
- 2019 JDKRUEGER&CO
- 2021 + 2022 Golden Stevie
- 2026 CB shares sold
- 2026 the studio
five finished products before the first user showed up.
Most people open a chatbot and ask it for help. We build agents and loops that run on a schedule, check each other's work, and hand over a result. Someone approves, then it ships.
That is how five products exist with two people on them. It is also why nobody in this studio needs to write code. The scarce thing here is not engineering. It is somebody who walks into fifteen restaurants and comes back with fifteen yes.
If you join, you get that machinery on day one, and you learn to run it.
dailycollect lunch menus from chat photos, structure them, publish
hourlywatch marketplace listings, log every position change
on signupinterview a job seeker, build the CV, deliver it
nightlyback up every project, restore-test, report
weeklydraft content, check it against a forbidden-patterns list, queue for approval
five products. all finished. all waiting.
HoyHay · hoyhay.co
Small restaurants change their lunch menu every day and tell nobody. We collect it automatically and publish it for the neighbourhood.
Unswiped · joinunswiped.com
Dinner instead of endless swiping. Four to six people at a table, chosen to fit, no in-app chat. Berlin, Mannheim, Bogotá, Medellín. One co-founder per city.
Chambea · chambea.co
In Colombia a CV keeps people out of work more often than it gets them in. Chambea builds one for you, per vacancy, by asking what you can actually do.
CrewDojo · crewdojo.io
Outsourced customer service and sales for companies that need both. Machines take the repetitive part, people take the part that needs a person. Billed by the hour or by the result.
More coming
I think one up and build it every few months. If none of these fits you, tell me what you are good at.
JDKRUEGER&CO · jdk.de
The company that pays for all of this. Conversion optimisation for online shops, paid only from the additional revenue it produces. Not open for co-founders.
what you get for working without a salary
The finished product
Idea thought through, built, live. Design, code, legal texts, brand, domain.
Infrastructure
Servers, domains, hosting, mail, analytics, every tool. Running costs are on the studio.
AI stack
Access to the agent fleet and automations running inside the studio.
Co-working on Discord
Daily presence, one channel per project, Friday numbers, weekly call.
Meetups in Bogotá
Regular, in person, with a topic and an outcome by the evening.
Knowledge from 18 years
Conversion optimisation, marketing, sales, fundraising.
frequently asked questions
Why is there no salary?
The studio pays for everything else: the product, the infrastructure, the training. Salaries would mean employees, and employees wait for instructions. Owners get equity, on a ladder you can read before you start. If you need a salary right now, this is not for you, and that is fine.
What happens if the project fails?
It gets archived, and we say so publicly. You keep the equity you reached, which may then be worth nothing, and the experience of having run something real. Nobody owes anybody money.
Can I do this while employed full time?
Yes. It is designed for ten to fifteen hours a week next to a job. What it does not survive is zero hours a week.
What if I have my own idea?
Start with one of these. When you have shipped something here, we talk about your idea; the studio builds a few new companies a year, and good operators pick first.
Do I need to speak English?
Enough to follow a call. The weekly training is in English and there is a free English course for everyone in the studio. You can apply in English or Spanish.
Do I need to be in Bogotá?
For the Colombian projects it helps a lot; once a month we sit in one room in Bogotá. Unswiped has seats in Berlin and Mannheim. The daily work happens on Discord either way.
What if I start and then stop?
You keep the slices you reached and you stop climbing. Nobody has to fire anybody. Most people who try this stop after six weeks; the ladder is built so that this is not a drama.
Who is Jhoan?
The first person in the studio in Bogotá. He runs the structured interviews, and he is the voice on the phone when we test whether a name survives being spelled out loud.
Who owns what I build?
The studio holds the brands, the code and the infrastructure. You hold equity in the company that gets spun out around the project, per the published ladder. Both sides are written down before you start.
How many people are already doing this?
Nobody yet. You would be the first.